The need for economic diversification has never been greater for York, Chester, and Lancaster counties. While the manufacturing sector continues to lose traction, tourism (the #1 industry in South Carolina) should be viewed as an economic development tool.
With this goal in mind, "Catawba Outdoors" seeks to give a cohesive marketing voice to nature-based entities (roadside markets, gardens, competition, fishing, etc.) through the development of thematic tourism driving trails in Chester, Lancaster and York counties. This project will stimulate area-wide economic development through a marketing campaign that will include a brochure and web site. Additionally this project will stimulate interest in community and increase awareness of rural tourism opportunities.
This project includes:
- An inventory by a professional tourism marketing specialist that will identify underdeveloped assets in York, Chester, and Lancaster counties such as agricultural sites (farms, roadside markets, etc.) and other outdoor activities (fishing, hunting, motorsports, etc.).
- The creation of a brochure and web site to package, name and promote these areas.
CIECD contact: Ben Boyles (boyles2@clemson.edu)
Project Partners and Participants:
Greta Lint Tourism Writing & Consulting Services
Compact2 Technologies
York County Convention and Vistors Bureau
Olde English Tourism District
See Lancaster
York, Chester, and Lancaster Counties
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